Privacy Policy

Last updated:  7 November 2024

1. We care about your privacy

We care about protecting and respecting your privacy. In order to serve you better and provide you with the best customer experience, we will collect personal data about you. This Privacy Policy will help you understand how we collect and use your personal data, who we share your personal data with, and how you can control the way your personal data is collected and used by us.

If you access or use our website (http://www.mannings.com.hk) (“Site”) and/or Mannings App (“App”) (collectively, “Platform”) as a visitor/guest, or register for an account via our Platform (“User Account”), then this Privacy Policy is deemed to be agreed by you and will apply to you. If you do not agree with this Privacy Policy, please stop using our Platform and do not register for a User Account.

Sometimes, we may send you a notice to explain how we may use your personal data in specific situations, and will always give you the choice to opt out of such uses.

2. Who are we?

The Platform is owned and operated by The Dairy Farm Company, Limited trading as Mannings (“Mannings”, “we”, “us” and “our”), the data controller. Personal data we collect about you will be used in line with this Privacy Policy.

3. How do we collect data?

Your personal data will either be provided by you, collected by us, or any affiliates of DFI Retail Group Holdings Limited (“DFI Retail Group”), or captured automatically when you access or use our Platform. For example, we collect your personal data when you complete your User Account application, when you purchase a product, when you send us emails or when you browse our Platform.

4. Are you over 18?

Our Platform is only intended for people over the age of 18. If you are under the age of 18, please do not use our Platform, or apply for a User Account.

5. What information do we collect about you?

It may be necessary for you to provide us with certain personal data in order for you to use our Platform. We will let you know when such data is essential. All other personal data is up to you to provide or not, as you prefer. For the avoidance of doubt, personal data means information that can directly or indirectly identify an individual. The information includes but not limited to, name, identity card number, address, telephone number and health information.

• a. Your User Account

  If you register for a User Account on our Platform (“Member”), some of the personal data we may collect about you includes:

  • your full name, month of birth, email address, telephone number, shipping address, username and password;
  • your User Account status and activities relating to your User Account;
  • your transaction history or payment details when you purchase anything from our Platform (including the product or service purchased, the date of purchase, date of delivery, any refunds or exchanges, shipping address, payment preferences, the cardholder's name, credit card number, expiry date and billing information);
  • if you are a member of any loyalty or rewards programme operated by us or any members of the DFI Retail Group ("Rewards Programme"), information about your membership number, any rewards you redeem or points that you accumulate regarding purchases made via our Platform, and your points balance; and
  • your shopping habits/preferences, including brand preferences and the types of products and services you may be interested in.

• b. When you visit our Platform either as a Member or visitor/guest

  We may use online tracking technologies including but not limited to cookies, pixel tags, web beacons and other similar technologies to automatically collect information about:

  • your visits to our Platform, such as your browsing history, how long you stay on our Platform, and how often you visit;
  • your location information as provided by your mobile or other device when you interact with our Platform, including your IP address and general geographic location; and the device that you use to browse our Platform (e.g. your device ID, operating system, type of device, browser type and version, other system activity, and third party sites you were using before interacting with our Site).

  You have the right to disable any of these online tracking technologies. To learn more about how we use the above data, please see the section below on Online tracking technology.

• c. Other information

  We also collect your personal data whenever we communicate with you (e.g. email content, contact information, etc.), or when you complete any voluntary surveys and questionnaires we may send you from time to time (e.g. your demographic information and feedback).

6. How do we use your information?

We will only use your personal data for the purposes set out below.

• a. Account administration

  To help administer and maintain your User Account, including:

  • creating and updating your User Account;
  • verifying your identity;
  • creating a single profile about you, including combining your information with any other personal data already held by us or any members of the DFI Retail Group;
  • providing you with a log-in ID for your User Account to access our Platform;
  • maintaining, updating, administering and processing a record of your activities on our Platform, including any purchases or orders made by you through our Platform for any products or services ("Orders") and any points or rewards in relation to any Rewards Programme;
  • completing transactions, including processing or facilitating payments;
  • sending you updates about new features and benefits relating to our Platform; and
  • enabling features that allow you to personalise your User Account on our Platform, such as bookmarking your favourite products or brands.

• b. Customer support

  To assist you when you contact us, such as responding to and investigating any of your questions or concerns, and monitoring and improving our customer support services, and to assist you with any delivery, refunds or exchanges for any Orders.

• c. Marketing

  We analyse your preferences and market trends to generate insights. These insights may be used to tailor the advertisements and offers presented to you on our Site, App, and third-party social media platforms. Additionally, we may combine the information we have collected about you with data from our other customers to enhance these insights and identify market trends. We may share these insights, which are anonymised personal data, with our suppliers for product promotion purposes.

  While you use the App, Site or browse other third party platforms we may display marketing, offers and promotional materials within the App, Site and other third party platforms ("Marketing Materials"). 
  For information about Direct Marketing, please see the section on Direct Marketing below. 

• d. Personalisation

  To create personalised Marketing Materials tailored to your interests and preferences, and to provide you with the best possible customer experience in relation to our Platform and your User Account. We may also use data analytics tools to determine whether our or any DFI Retail Group members’ offers, advertisements and promotions are effective, as well as to determine whether you may be interested in new products or services, or to customise the content and types of offers, products, services and rewards that we present to you. To personalise your experience with us, we may also use advertising service providers (such as social media platforms) for marketing and promotional purposes, which may involve sharing your anonymised personal data to them. 

• e. Optimisation and improvements

  We may use your personal data to understand and improve our Platform or our operations, or our DFI Retail Group members’ operations, through various means, such as the use of analytics tools, research, surveys and feedback forms. This will enable us and our DFI Retail Group members to enhance services or products, develop new features and benefits, and assess and amend business, marketing and strategic operations and plans.

• f. Legal and administration purposes

  We may use your personal data to investigate or handle any incidents, claims or disputes, or as otherwise required by law or requested by any law enforcement or regulatory authorities, courts or other governmental agencies.

  We may also use your personal data in relation to any legal proceedings concerning you.

• g. Online Purchase

  To administer, process and manage your Orders, including any delivery, arrangement for collection, refunds or exchanges.

7. Who do we share your information with?

To protect your privacy, we will endeavour to only share with third parties data which has either been aggregated and anonymised or which otherwise does not contain your name or contact details. However, there may be limited circumstances where we will share data (which may include your personal data) with third parties who may or may not be located overseas, as detailed in this section. By using our Platform, or applying for a User Account, you agree to allow us to share your personal data with third parties and to the cross-border transfer of your personal data in accordance with this section. Regardless of where we store or process your personal data, we are committed to protecting it and will take reasonable steps to safeguard it in accordance with this Privacy Policy and all applicable laws.

• a. DFI Retail Group

  Your personal data may be transferred to any DFI Retail Group members for any of the purposes we have set out above. However, we will not provide your personal data to any DFI Retail Group member in order for them to send you marketing materials regarding their own products and services, unless we obtain your prior consent.

• b. Service providers

  Your personal data may be shared with our or any DFI Retail Group members' service providers (including agents and contractors) who process personal data on our behalf to help us administer and operate our Platform, to fulfil, administer and process your Orders, to conduct data analytics, to help aggregate and anonymise the personal data, to send direct Marketing Materials, or to carry out any of the purposes set out in this Privacy Policy . These may include IT vendors, back-office and front-end or ancillary service providers, marketing agencies, AdTech services providers, data management and analytics service providers, and customer contact services. Our service providers may contact you on our behalf or on behalf of our Dairy Farm Group members, for any of the purposes set out above.

  We only use trustworthy service providers, who are under a duty of confidentiality to us and/or member of the DFI Retail Group, and are only permitted to use your personal data in accordance with this Privacy Policy.

• c. Professional advisors and assignees

  When necessary, we may share your personal data with our professional advisors, including lawyers, accountants, financial advisors and insurers. Your personal data may also be shared with third parties in connection with any merger, acquisition, consolidation, restructuring, sale of assets, financing or any other similar scenarios involving the transfer of some or all of our business assets.

• d. Government and regulatory authorities

  This Privacy Policy is governed by the laws of the Hong Kong Special Administrative Region of the People's Republic of China (“Hong Kong”). We strive to handle your personal data in accordance with any data privacy laws that apply to us. Your personal data may be shared with regulatory authorities, courts and other governmental agencies to comply with any legal or regulatory requirements, orders or requests. Any dispute concerning the terms and conditions of this Privacy Policy, shall be subject to the exclusive jurisdiction of the courts of Hong Kong.

8. Aggregated and anonymised data

Aggregated or anonymised data that does not include any personally identifiable information, may be used by us, any members of the DFI Retail Group or other third parties for various purposes, including but not limited enabling them to better understand customer needs or to improve and adapt their operations, products and services, or for the purposes of industry benchmarking, machine learning, behaviour segmentation, targeted marketing and research or analytics.

9. Direct Marketing

If you have opted to receive offers and promotions from us, we may use your personal data to:

• send you direct Marketing Materials in connection with the latest news, events, updates, contests, promotions, offers, products, services and rewards offered by us or any members of the DFI Retail Group, which relate to our Platform, Reward Programmes, retail, clothing, accessories, cosmetics, beauty, healthcare and wellness, personal care, toiletries and medical, baby care, maternity care, insurance, financial, music, sports, lucky draws and contests, food, beverages, dining, travel, transportation, banking, electronics, home, household, textiles, telecommunications, groceries, office and business supplies, technology, outdoor furniture and accessories, furniture, lighting, décor, home accessories, media, e-commerce platforms and facilitators, and publications;
• analyse your preferences, online behaviour and transactional history in order to gain insights, so that we can customise the content and types of news, events, updates, contests, promotions, offers, products, services and rewards that we present to you via our Platform, our direct Marketing Materials, social media or other communication means; and
• in conjunction with any seasonal events, lucky draws and contests or other promotional activities.

We may send you direct Marketing Materials and market research invitations by email, through your User Account, when you access the Site, or through online banner advertisements, post, telephone, SMS or WhatsApp Messenger.

Before providing you with direct Marketing Materials, we will always ask for your consent. You can choose at any time not to receive any direct Marketing Materials from us. Please see the section on Your rights below.

10. Can DFI Retail Group members send you marketing materials?

If you have agreed to receive Marketing Materials from us, members of the DFI Retail Group may occasionally act as our service providers and send Marketing Materials on our behalf. However, we will not provide your personal data to the members of the DFI Retail Group for them to send you marketing materials regarding their own products or services, unless you allow this.

If any members of the DFI Retail Group wish to send you any marketing materials regarding their own products and services directly, then they must obtain your separate consent for this. We are not involved in any marketing done directly by any members of the DFI Retail Group that concerns any Reward Programmes, or products or services offered or provided by them. If you agree to receive any marketing materials from any members of the DFI Retail Group, then please carefully read our respective member of the DFI Retail Group's own privacy policies.

11. How do we keep your information secure?

We take the confidentiality and security of your information seriously. We take all reasonable steps, including the implementation of technical and physical security measures, to ensure that all your personal data held by us is kept securely and safe from any loss or unauthorised access, disclosure, use and modification. All transactions under the terms and conditions of this Privacy Policy are based on the encryption of data exchanged between you and us on our secure Platform.

12. How long do we keep your data for?

We will keep your personal data only for so long as is necessary to fulfill the purposes outlined herein, unless the law requires us to keep it for a longer period. Once we no longer need your personal data for the purpose outline herein, we will either irreversibly anonymise or securely delete it on our servers.

13.Your rights

• a. Access and correction

  You have the right to access and correct your personal data held by us, at any time, by sending an email to our Data Protection Officer at personaldata@dairy-farm.com.hk . In order to ensure that your personal data is kept as accurate as possible, please notify us at the email address above of any changes to your personal data.

• b. Opt-out of direct marketing

  At any time, you can ask us to stop using your personal data to send you direct Marketing Materials, or you can customise how you would like to receive direct Marketing Materials from us. You can exercise your rights to do this by:

  • changing your settings on your User Account; or
  • following the unsubscribe instructions in the Marketing Materials we send to you.

We will stop using your personal data to send you Marketing Materials in accordance with your request. However, we may still send you non-promotional communications such as information concerning the administration of your User Account, and may use non-personally identifiable information collected via cookies and other tracking technology to display marketing information via online advertising banners on websites and apps visited by you.

We are not involved or responsible for any marketing materials sent directly by our DFI Retail Group members that concern any Reward Programmes, or products or services offered or provided by them. If you would like to stop receiving any marketing materials from our DFI Retail Group members, then please contact them directly in order to unsubscribe from their mailing lists.

14. Online tracking technology

Cookies are small text files that are stored on your browser or device by websites, applications, online media and advertisements when you visit a website.

We use cookies and other similar identification technologies such as web beacons and pixel tags on our Platform, emails and online advertisements for various purposes, including verifying users; remembering user preferences and settings to enhance your experience when you return to our Platform; delivering relevant content and advertisements based on your preferences, location and usage patterns; monitoring, evaluating and optimising the operation of our Platform; tracking and measuring the effectiveness of our advertising campaigns; and analysing traffic on our Platform and the websites of our DFI Retail Group members.

You can exercise your right to choose whether or not to accept cookies by adjusting your browser settings to modify your cookie preferences. Most browsers are set to accept cookies by default, but you are free to remove or block all browser cookies. However, if you turn off your cookies, some of our services may not function properly and you will not be able to receive the most efficient and personalised experience.

15. Links to other sites

Our Platform may contain links to other third party websites or applications, including those of our DFI Retail Group members (“Third Party Sites”). We do not own or control those Third Party Sites, and are not responsible for the privacy practices of those Third Party Sites. We encourage you to remain alert if you follow any links to leave our Platform, and to review the privacy policies of those Third Party Sites so that you are aware of how your personal data may be collected and used by such third parties.

16. How do we manage updates to this policy?

From time to time, we may update this Privacy Policy to reflect new technologies, services, regulatory requirements or any other changes that may be necessary. We will notify you of any updates in accordance with your preference settings and, where required by law, obtain your consent. We will inform you by emailing you at the email address you provided us, and/or by posting a notice of these changes on our Platform. Following such update, if you continue to access or use the Platform, then the updated Privacy Policy is deemed to be agreed by you and will apply to you. If you do not agree with the updated Privacy Policy, please stop using our Platform.

17. How to contact us

If you have any questions or comments concerning this Privacy Policy, you can contact our Data Protection Officer at personaldata@dairy-farm.com.hk.